A select group of ranchers and stock contractors who breed and train bulls for rodeo shows across America is riding high in a lucrative market, writes John Wilkes. Since formation of the Professional Bull Riders PBR organisation in , rodeo has been expanding both in popularity and as a business empire; under the influence of the PBR the sport has grown into a multi-million dollar industry. A weekly bull-riding TV show sponsored by the Ford motor company — the Built Ford Tough Series — is featured on CBS and networks globally, broadcast to half a billion homes in 50 countries.
In the arena, 3 million fans now watch bull riding, compared to , in Driving this success, alongside the daredevil riders, are the other stars of the show — the bulls.
And through careful management and much investment, many breeders and owners have been able to capitalise on this aspect of the bull-riding boom. Stocking the rodeo is no longer a sideline for ranchers. It is big business. Oscar, a legendary bull from California in the the 's. Photo credit: courtesy Gary Bowden. Bushwacker, the most successful bucking bull of modern times. Photo credit: BullStockMedia. As well as keeping a detailed database of bucking bull livestock, ABBI promotes best practices for breeders and encourages wider bull ownership among the general public.
In one initiative, ABBI introduced Back Seat Buckers to allow members of the public with no ranch or livestock skills the opportunity to buy shares of a per cent managed bull.
But in he broke his neck in a bull riding accident, and was paralysed. Since his accident he has dedicated his time to raising and training bulls and he works with his wife, Tiffany, to advance the sport on the east coast. Riding a bull: Riders must remain seated for eight seconds. Upper-body control and strong legs are essential.
Leaning back could cause him to be whipped forward when the bull bucks. Judges watch for good body position and other factors, including use of the free arm. A bull rider is disqualified for touching the animal, himself or his equipment with his free hand.
Tougher rides Riders completed an eight-second ride By Lisa M. Krieger lkrieger bayareanewsgroup. Online extra Watch a video of Cindy Rosser talking about breeding rodeo bulls at her Sacramento Valley ranch at www. Report an error Policies and Standards Contact Us. More in Science. They are inspected with great care prior to competition.
The bulls competing in PBR on February 24 are years old and more mature. As these bulls can live into their teens, with bulls still bucking well past age Once they retire from competition, they become sires of the bucking bull breed and make more bucking babies. Not only is PBR a fantastic production, but it really keeps the safety of riders and bulls at the top. Special thanks to Professional Bull Riders for all information included in this article. Nikki is an Arlington expert and writer.
The bulls know they are competing, and know the drill Respect these bucking bulls, for not only are they rivals, but seasoned professional athletes. They have only one ride the entire event One and done, bucking bulls have only one ride the entire night. Agitation is not used in any way to get them to buck Bucking is an instinct to these specifically-bred animals. They are transported with the utmost care The animals are only allowed to travel a maximum of 10 hours per day in trailers with air-ride suspension to prevent injury before leading them to rest and graze for hours.
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