Top Rated Discussions. Log In. Tagged Discussions. So I absolutely love forever I've been to three different stores carrying the same thing with three different names, Forever 21, Gadzooks, and XXI. I always thought Forever 21 and XXI were the same thing. This also results in reduced spend on the mass production of items that might not be popular with their target fashion customers, reaping twice the result from its marketing spend. However, as Forever 21 uses almost identical designs they continue to face lawsuits from other brands, designers and production factories for copying the physical patterns of the designs.
Not only can Forever 21 undersell most other companies, their ability to rapidly change their products gives them an advantage above many fashion retail companies. As Forever 21 continues to build its client base with the developing of new brands and products, they simultaneously threaten any foundation their competition mistakenly believed they had.
These new, experiential spaces will see accessories, cosmetics and home goods as their main focus targeting the millennial consumer. Piracy lawsuits: While Forever 21 has already faced a multitude of piracy lawsuits they have been sued more than 50 times for copyright infringement they have made no changes to their design and production practices.
At that point, Forever 21 will have to completely re-approach their production model. Forever 21 does not need to change their production model; they simply need to expand the designs of what they produce. Product quality dilution: As a company whose defining quality is its price point, Forever 21 will need to maintain a competitive price despite changes in the market.
This will force the company to find ways to save money in facets of production and historically when this occurs, the quality of the product often declines drastically. Forever 21 will need to balance price for a minimum level of quality in their apparel. Managing brand architecture: As Forever 21 continues to grow and acquire new brands, they are constantly developing their sub-brands in their brand architecture and their brand design themes.
If these changes become too frequent customers will potentially lose their loyalty to the brand as the brand loses its unique Forever 21 identity. Transitioning power: As a business based largely on family, Forever 21 remains a privately held and owned family operation. As the daughters have graduated from their respective universities they are taking on larger roles within the business, clearly being groomed for an eventual transition of power. The older daughter is said to eventually take control of the company but this will inevitably lead to changes in the management and possibly operation.
Forever 21 needs to make sure that even under new and younger leadership, they maintain the brand the founders so tirelessly built. Guest treehunny Posted September 19, Guest SushiToaster Posted September 19, Guest muffingrl Posted September 19, Guest mintpanda Posted September 19, Yeah it's pretty much a sister store owned by forever Guest saysjessi Posted September 19, Guest HaruNov Posted September 19, Guest Baylyn Posted September 19, Forever21 stores are relatively smaller and also don't have a men section Guest miimisunshine Posted September 19, Guest sushiwhore Posted September 19, Archived This topic is now archived and is closed to further replies.
Forever 21, by contrast, focuses on providing a more upscale line of men's and women's apparel. It is more widespread, with over stores in the U.
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